We’ve gotten so efficient in doing our jobs with the best technology. Sure, our events are going to look beautiful. Spot on. And without a doubt, the food is going to taste great. We have the best check lists and runs of shows and our event kits are stocked to handle any issue thrown at us. So we should have plenty of energy left over to make sure we bring the human touch back to the planning process.
We shouldn’t forget that it’s the people who make this whole orchestration happen.
We can rehumanize events by focussing on three components:
1: Rehumanize your event team
Your event team consists of your client, vendors, and staff. Everyone is there to do a job and make the experience as successful as possible. The event team pulls off the logistics. From the waiters, to stage hands, to your front of house team, to volunteers. Yes, you need to thank everyone, but also remember without them, you have no event. Take care of your team-they are human-and they haven’t slept either. Be grateful you have a team of experts supporting the event to create the experience you’ve been envisioning.
2. Rehumanize your guests
Your guests are human-they are not just a number. We get them in and we get them out. Their event experience begins before they arrive. Did they have clear instructions how to get to the venue? They are people too and maybe they feel uncomfortable showing up at an event where perhaps they don’t know anyone. Maybe they are flustered because it took them 20 minutes to park. Thanks to our check in apps, we are speedy with guest check in, so that should give us time to greet everyone with respect and take time to recognize them as individuals not just a body filling the room.
3. Rehumanize the program
The back of house is more than entertainment or speakers or a program. Your program participants are people too. We have green rooms and ready rooms. Make sure they are stocked with the necessities-throat drops, mints, water, fruit and veggies, and caffeine! I recently had a panelist who didn’t eat breakfast because he thought there might be something served. Unfortunately, the client did not provide any food. We found breakfast so he didn’t pass out during his panel.
Take a moment to be mindful of each stakeholder in creating the event. That will contribute to a successful experience for all. Because after all, isn’t the point?